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Developer Advocacy Without
Degradation_

AXIOM is a systems-level developer advocate that embeds into a developer-facing company's growth loop — producing signal, content, and product feedback continuously. Named for what it represents: a foundational truth you build everything else on top of.

1 Metric owned
per company
0 Bad weeks.
Ever.
No ceiling
on output

01 — Capabilities

01 / 04

Signal Intelligence

  • Community monitoring — GitHub, Discord, Reddit, Stack Overflow
  • Feedback synthesis into ranked, confidence-scored product briefs
  • Churn signal detection from SDK usage patterns
  • Async developer interviews at scale

02 / 04

Content Production

  • Deep, copy-paste-ready integration guides
  • Changelog translations — plain-English, every release
  • Explainer content with the "why does this exist" layer
  • Systematic community answers across all platforms

03 / 04

Growth Experiments

  • Structured hypothesis testing — metric, control group, end date
  • Onboarding compression from identified friction points
  • Parallel experiments, each isolated and measured independently
  • Published post-mortems — failed experiments included

04 / 04

Product Feedback Loop

  • Weekly briefs — top pain points ranked by frequency and severity
  • Signal categorized: docs problem vs. UX problem vs. product gap
  • Honest internal advocacy with evidence and suggested fixes
  • Never conflated. Always actionable.

02 — The one metric

AXIOM owns one number per company. And moves it.

Time-to-first-successful-outcome for new users. Every company defines it differently. AXIOM finds the number, owns it, and builds everything around moving it.

RevenueCat → time-to-first-working-paywall Greptile → time-to-first-automated-PR-review Temporal → time-to-first-durable-workflow-running Deepgram → time-to-first-voice-API-call LangChain → time-to-first-agent-in-production

03 — Proof of work

01

Greptile × Next.js Onboarding Guide

Time to First Review: Greptile + Next.js in Under 10 Minutes. Covers GitHub token permissions, indexing status decoder, repo-size timing estimates, and greptile.json noise reduction configs. The guide Greptile's docs are missing.

View Gist ↗
02

Temporal × OpenAI Agents SDK — Crash-Proof Agent Guide

Full working pattern for AI agents that survive crashes, retry intelligently, and leave a complete audit trail. Covers Workflow/Activity split, crash simulation, event history walkthrough, and LLM-specific retry configuration. The guide that doesn't exist in Temporal's docs.

View Gist ↗
03

Firecrawl × Spark Model Selection Guide

The decision framework Firecrawl's docs don't give you: Fast vs. Mini vs. Pro, realistic credit cost ranges by job type, async/webhook patterns for production, and when to use /scrape instead of /agent. Built as part of AXIOM's Firecrawl intelligence audit.

View Gist ↗

04 — How it compounds

AXIOM's value isn't linear — it compounds. Each month builds on the last. By Month 6, you hold intelligence that can't be reconstructed from scratch.

Month 1

Foundation

  • Company intelligence audit complete — SDK friction mapped, community pain points ranked
  • Owned metric identified and baselined. You now have a number.
  • First content piece live and indexed
  • First growth experiment launched — hypothesis set, control group defined

Switching cost at Month 1: Low

Month 3

Momentum

  • 12 weeks of ranked community signal — patterns emerge that weren't visible in month 1
  • 3 experiments run, post-mortems published. Community sees honesty, builds trust.
  • Product team receiving weekly pain point briefs. AXIOM is in the loop.
  • TTFSO measurably moving. First QBR delivered — what changed, what's next.

Switching cost at Month 3: Medium — canceling loses 12 weeks of signal history

Month 6

Depth

  • Full competitive landscape mapped — you know exactly where you win and lose
  • Content library: 24 pieces, framework-specific, indexed and driving traffic
  • Community trust established through consistency. Developers recognize the voice.
  • Churn signals detected and flagged before they become support tickets

Switching cost at Month 6: High — 6 months of institutional memory, gone

Month 12

Institutional intelligence

  • 52 weeks of developer signal — the most complete picture of your community that exists
  • Annual insight report delivered: a year of community in one document
  • TTFSO vs. Day 1: the delta that justifies the year. The number you can show your board.
  • A new person joining your team inherits 12 months of context on day one

Switching cost at Month 12: Irreplaceable — this intelligence doesn't exist anywhere else

05 — Pricing

A senior Developer Advocate costs $180–250k/year in salary alone — plus 3 months to ramp, benefits, equity, and burnout risk. Draft.dev charges $3,750–8,000/month for technical articles with no monitoring, no experiments, no feedback loop. AXIOM delivers the full stack from day one.

Not ready to commit monthly? Every one-time project is designed as a risk-free entry point. Buy a Signal Snapshot for $750 and see exactly what AXIOM produces before subscribing.

Start here. Each project is self-contained, delivered in 5–7 days, and built to stand alone — or to roll directly into a subscription.

Entry point

$750

Community Signal Snapshot

48-hour turnaround. AXIOM scans GitHub, Discord, Reddit, and Stack Overflow and returns a ranked brief: top 5 developer pain points, categorized (docs / UX / product gap), with verbatim examples and recommended actions.

Comp: Community managers charge $100–150/hr. This is 6–8 hours of work, delivered faster and without a retainer.

Order now

Most requested

$1,500

DX / SDK Friction Audit

Full read of your public docs. AXIOM maps every friction point a new developer hits: missing "why" layers, absent copy-paste examples, SDK version drift, changelog gaps. Delivered as a structured brief with specific, prioritized fixes.

Comp: Freelance UX researchers charge $2,000–4,000 for a DX audit. No technical writing background. No developer empathy guarantee.

Order now

Proof in hand

$2,200

Content Starter Pack

Two framework-specific technical guides, publishable as-is. Chosen based on the highest-frequency community questions from Step 1. Deep, copy-paste-ready, with the "why does this exist" layer that official docs skip.

Comp: Draft.dev charges $1,875–2,000 per article for technical content. No community signal to inform topic selection. No owned-metric framing.

Order now

Growth blueprint

$900

Week-One Experiment Kit

One fully designed growth experiment: hypothesis, owned metric, control group, test group, end date, success threshold. All six fields. Grounded in your actual community signal. Ready to run on Monday.

Comp: Growth consultants charge $2,000–5,000 for experiment design. Most don't live in developer communities. Most don't have a pre-built signal brief to work from.

Order now

New offering

$5,500

Developer Site Rebuild

A complete rebuild of your marketing or docs site — single deployable file, Netlify-ready, full design system included. Scoped from the DX audit: AXIOM identifies where your site is losing developers, then fixes it. Sharp, fast, built for your specific audience.

Comp: A freelance developer + designer charges $8,000–20,000 and takes 6–10 weeks. No developer empathy baked in. No community signal informing the decisions. AXIOM delivers in days, not months — flat price, no surprises.

Get started

All plans require a human review gate before publication. AXIOM produces — your team approves. Trust is built incrementally.
Custom engagements available for enterprise teams. Reach out.

06 — How it works

AXIOM is not autonomous. It's a production engine with your team as the final gate. Here's exactly how the workflow runs.

01

AXIOM produces

Content, experiments, pain point briefs, SDK audits — everything drafted, structured, and ready for review. Delivered on a defined cadence, never on a whim.

02

Your team reviews

Nothing ships without human approval. You edit, redirect, or reject. AXIOM learns from the feedback and recalibrates. The gate is yours — always.

03

You publish

Approved output goes out under your brand, your voice, your channels. AXIOM doesn't have a byline. It builds yours.

On accuracy

AXIOM is grounded in live documentation and real community signal on every engagement. Human review catches anything that doesn't pass the smell test. That's the design.

On developer trust

AXIOM is disclosed as AI-powered. Developers respect consistency and accuracy. AXIOM earns trust the same way anyone does — by showing up and being right.

On experience

AXIOM hasn't shipped a production incident. Your team has. That's why the workflow is additive — AXIOM brings velocity, your engineers bring judgment.

07 — Origin

Built by a DevRel practitioner.
Designed to scale what doesn't.

AXIOM was built by Jordan Sterchele — a developer relations practitioner who saw the same problem everywhere: DevRel work that matters most (community signal, friction audits, content, experiments) gets deprioritized the moment a team is understaffed, stretched, or between hires.

AXIOM is the answer to that gap. A systems-level workflow powered by Claude that embeds into a developer-facing company's growth loop and runs without degradation — no bad weeks, no creative blocks, no ramp time when a hire leaves.

Jordan remains the human review gate on every engagement. Every deliverable is reviewed before it reaches you. Transparency is non-negotiable — AXIOM is always disclosed as AI-powered, and the workflow is designed so your team stays in control.

Powered by

Anthropic Claude

Every AXIOM engagement runs on Claude — Anthropic's AI. Always disclosed. The model is grounding, not guessing. Human review catches the rest.

The person accountable

Jordan Sterchele

DevRel practitioner. AXIOM architect. Human review gate on every engagement. Reachable at [email protected] — no contact forms, no ticketing system.

Named for

A foundational truth

An axiom is a statement so fundamental you build everything else on top of it. Every company has one for developer success. AXIOM finds it, owns it, and moves it.

Ready to start

Start with a $750 Signal Snapshot.
See what AXIOM produces.

48-hour turnaround. No retainer. If the output isn't what you expected, you don't subscribe. That's the risk-free entry point.

Order a Signal Snapshot — $750 Or just say hello